AI Mode Finally Arrives for Google Search

It’s that time of the year once again—and no, we’re not talking about Christmas—Google’s annual I/O Conference is finally live, and we’ve gotten a ton of new updates on its many AI projects, including a new “AI Mode” for Google’s Search services. the company says that its AI Overviews have already increased Google Search usage by over 10% in key markets like the U.S. and India.

Google says that it’s designed AI Mode to use advanced reasoning and multimodality, allowing users to ask more complex questions and delve deeper with follow-up queries and helpful web links. This includes a “query fan-out” technique that breaks down down questions into subtopics while simultaneously issuing multiple searches to unearth highly relevant content.

As expected, AI Mode runs on Google’s Gemini models with a custom version of Gemini 2.5 for both AI Mode and AI Overviews in the U.S. For AI Mode with Labs, Google has included a number of other features as well:

• Deep Search takes the query fan-out technique further with hundreds of searches and information synthesizing into expert-level, cited reports in minutes.
• Search Live (Project Astra Integration) brings real-time visual search to AI Mode and Lens. Users can engage in a back-and-forth conversation with Search via their camera, allowing their device to give them descriptions of what it’s looking at.
• Agentic Capabilities (Project Mariner Integration) allows AI Mode to assist with tasks like purchasing event tickets or making reservations based on user requests, analyzing different available options, handle form filling, and then present a number of choices for direct purchase.
• AI Shopping Partner combines Gemini’s capabilities with Google’s Shopping Graph, and users can browse products, consider options, and even virtually try on clothing with a single uploaded image. Users can likewise tap into an agentic checkout feature for purchases with Google Pay.
• Personal Context with AI Mode will soon offer personalized suggestions based on past searches, and users can also opt-in to connect other Google apps such as Gmail, for even more contextualized responses, such as restaurant suggestions based on past bookings.
• Custom Charts and Graphs via AI Mode will analyze complex datasets for sports and finance queries, and provide users with custom, interactive graphs and analyses to visualize data.

Google says that these new features will first be available to Labs users in AI Mode in the coming weeks and months, allowing for feedback before wider rollout. AI Mode rolls out today in the U.S. without requiring Labs sign-up.

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