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Analyst says Apple may rebrand Siri at WWDC to dodge AI backlash

Ming-Chi Kuo suggests Apple could shift focus away from AI missteps with a fresh identity for Siri and Apple Intelligence.

Jun 9, 2025 - 13:48
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Analyst says Apple may rebrand Siri at WWDC to dodge AI backlash
Ming-Chi Kuo suggests Apple could shift focus away from AI missteps with a fresh identity for Siri and Apple Intelligence.
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