Apple Intelligence will undoubtedly drive an iPhone ‘supercycle,’ but not yet

Apple is about to report its earnings for the all-important holiday quarter, and many onlookers hope to see a big Apple Intelligence impact on iPhone sales. Here’s why that’s not going to happen now, but it absolutely will in due time. more…

Feb 2, 2025 - 17:57
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Apple Intelligence will undoubtedly drive an iPhone ‘supercycle,’ but not yet

Apple is about to report its earnings for the all-important holiday quarter, and many onlookers hope to see a big Apple Intelligence impact on iPhone sales. Here’s why that’s not going to happen now, but it absolutely will in due time. more…