Do athletes need smart glasses? Meta and Oakley think so
Meta’s latest AI-powered smart glasses want to coach your workout and film your tricks.
- Meta just launched the Oakley Meta HSTN, a new pair of AI-powered smart glasses for athletes.
- The glasses feature a 3K camera, open-ear speakers, IPX4 water resistance, and built-in Meta AI.
- A $499 limited edition arrives July 11, with cheaper models and broader availability to follow.
Smart glasses haven’t gone mainstream yet, but Meta’s not giving up. After targeting the fashion crowd with its Ray-Ban Meta lineup, the company is trying to convince us that the eyewear is a must-have for athletes with the launch of the Oakley Meta HSTN AI glasses.
Announcing the launch in its Newsroom, Meta is calling in serious sporting royalty to get people talking about the new device. Kylian Mbappé and Patrick Mahomes headline the launch campaign, with appearances from other pro athletes like J.R. Smith and Boo Johnson.
