Expanding Google Vids to Business Starter, Enterprise Starter and Nonprofit customers

What’s changing Last year, we announced the general availability of Google Vids, our AI-powered video creation app for work to help tell stories across your organization for select Workspace editions. Vids helps novice video creators easily build videos with a host of Gemini features that get them to a first draft faster using a set of generative AI capabilities. Help me create can generate a fully editable initial storyboard using a prompt and a doc from your Google Drive. After choosing a style, Gemini pieces together your video draft with suggested scenes, including recommended stock media, scripts, AI voiceovers, background music and more. Recently announced at Next, users will soon be able to generate custom video clips directly in Vids with Veo 2, enabling them to spend less time searching for assets to tell their story. Today, we’re excited to expand Google Vids to Business Starter, Enterprise Starter, and Nonprofit customers, giving them full access to Vids, and access to Vids AI features for a limited time (see below for more details). Who’s impacted End users Why you’d use it We know that creating and editing video feels challenging because it previously required special skills or licensing, but with Google Vids, anyone can be a great storyteller. Now teams can build and tell more compelling stories at work that break through the noise to engage their coworkers and colleagues.Additional details For a period of 12 months after the rollout, Business Starter, Enterprise Starter, and Nonprofit customers can create a video with AI in Google Vids (using the “Help me create” feature) and use other AI features, to produce engaging videos that help scale your message, build connections and break through the noise across your organization. Full access to Vids (non-AI features) will be available to Business Starter, Enterprise Starter, and Nonprofit customers, allowing users to create, write, produce, edit, collaborate, and share videos.Getting startedAdmins: Vids will be ON by default. Visit the Help Center to learn more about turning Vids on or off for users. End users:To start, open Google Vids and choose an option to create a new video. You can create a new video or make a copy of an existing video for editing. Visit the Help Center to learn more about getting started with Google Vids. You can use Vids on your computer with the two most recent versions of these browsers: Chrome Firefox Windows only: Microsoft Edge Other browsers may work, but you might not be able to use all of the features. You can access our always-on resources in the Google Workspace Learning Center to learn what you can do with Google Vids. Currently, Vids is available in the user’s local language, but the AI features (e.g. Help me create, read-along teleprompter) are only available in English at this time. Note: View and collaborate access is available to anyone with a Google Workspace account, while create and copy access is available for select editions of Google Workspace and Gemini with Google Workspace customers. Rollout paceRapid Release and Scheduled Release domains: Gradual rollout (up to 15 days for feature visibility) starting on April 29, 2025 Availability This update impacts Google Workspace: Business Starter Enterprise Starter Nonprofits Resources Google Workspace Admin Help: Turn Vids on or off for users Google Workspace Admin Help: New core services coming to Google Workspace Google Help: Get started with Google Vids Google Help: Learn about Google Vids availability

Apr 29, 2025 - 18:44

Expanding Google Vids to Business Starter, Enterprise Starter and Nonprofit customers

What’s changing

Last year, we announced the general availability of Google Vids, our AI-powered video creation app for work to help tell stories across your organization for select Workspace editions.

Vids helps novice video creators easily build videos with a host of Gemini features that get them to a first draft faster using a set of generative AI capabilities. Help me create can generate a fully editable initial storyboard using a prompt and a doc from your Google Drive. After choosing a style, Gemini pieces together your video draft with suggested scenes, including recommended stock media, scripts, AI voiceovers, background music and more. Recently announced at Next, users will soon be able to generate custom video clips directly in Vids with Veo 2, enabling them to spend less time searching for assets to tell their story.

Today, we’re excited to expand Google Vids to Business Starter, Enterprise Starter, and Nonprofit customers, giving them full access to Vids, and access to Vids AI features for a limited time (see below for more details).

Who’s impacted

End users

Why you’d use it

We know that creating and editing video feels challenging because it previously required special skills or licensing, but with Google Vids, anyone can be a great storyteller. Now teams can build and tell more compelling stories at work that break through the noise to engage their coworkers and colleagues.

Additional details

For a period of 12 months after the rollout, Business Starter, Enterprise Starter, and Nonprofit customers can create a video with AI in Google Vids (using the “Help me create” feature) and use other AI features, to produce engaging videos that help scale your message, build connections and break through the noise across your organization.

Full access to Vids (non-AI features) will be available to Business Starter, Enterprise Starter, and Nonprofit customers, allowing users to create, write, produce, edit, collaborate, and share videos.

Getting started

Admins: Vids will be ON by default. Visit the Help Center to learn more about turning Vids on or off for users.
End users:

To start, open Google Vids and choose an option to create a new video. You can create a new video or make a copy of an existing video for editing. Visit the Help Center to learn more about getting started with Google Vids.
You can use Vids on your computer with the two most recent versions of these browsers:

Chrome
Firefox
Windows only: Microsoft Edge
Other browsers may work, but you might not be able to use all of the features.

You can access our always-on resources in the Google Workspace Learning Center to learn what you can do with Google Vids.
Currently, Vids is available in the user’s local language, but the AI features (e.g. Help me create, read-along teleprompter) are only available in English at this time.
Note: View and collaborate access is available to anyone with a Google Workspace account, while create and copy access is available for select editions of Google Workspace and Gemini with Google Workspace customers.