My ongoing battle with the unsubscribe button
Companies use psychological factors, design tricks, and multi-cancellation processes to keep you paying for their subscription — making it a challenge
Canceling subscriptions shouldn't be so hard, but yet, here we are, struggling to click the button. The struggle comes from various factors, including psychological ones (fear of missing out or disappointment), losing special privileges like deals and old pricing, and the obstacles you're forced to overcome by opting out.
