Samsung shows how Galaxy S25 helps Gen Z in real life with AI

Samsung has made AI a major selling point of the Galaxy S25 series. The company's Galaxy AI suite is powerful and it's also aided by Google's Gemini, which adds another dimension of artificial intelligence to the company's latest flagship series.

Gen Z is a key target market for the company, and it has launched a new campaign aimed at showing off how the Galaxy S25's AI features can help them in real life.

The campaign has been developed by BBH Singapore, primarily targeting Gen Z users, a demographic that's increasingly using AI to assist in their daily tasks. The three short videos show how the Galaxy S25 series can help with everyday tasks like cooking errors, laundry troubles, and even preparing for exams, with conversational help from Gemini Live.

Recent research has shown that more than 40% of Gen Z users in the United States rely on AI to help with their everyday tasks. These videos will further drive the point home that the Galaxy S25 is the device to have for the most powerful AI experience on mobile.

The premise here is a simple one. It doesn't showcase AI as something futuristic, rather explaining its usability in present day scenarios, effectively making the Galaxy S25 phones as a loyal companion in figuring things out as you go along.

This is a global campaign that will be launched across all mediums, including television and social media platforms, thereby comprehensively delivering the message to the desired audience across key markets.