Smartphone market in Europe slips 2%, premium phones on the rise
Canalys just came out with its report on the European market for Q1 2025, which shows a modest decline in overall sales. The whole market slipped 2%, but there's a bit of nuance here. Analysts reveal that vendors sold 32.4 million units, down from 33.1 million in Q1 2024, but about 32% of those sales were premium phones priced above €800. Of course, Apple and Samsung are the biggest winners here. Apple scored a 10% increase in total sales year-on-year, securing second place with a 22% market share, while Samsung grew less than 1%. Nonetheless, Samsung sits atop the charts with a...
Canalys just came out with its report on the European market for Q1 2025, which shows a modest decline in overall sales. The whole market slipped 2%, but there's a bit of nuance here. Analysts reveal that vendors sold 32.4 million units, down from 33.1 million in Q1 2024, but about 32% of those sales were premium phones priced above €800. Of course, Apple and Samsung are the biggest winners here. Apple scored a 10% increase in total sales year-on-year, securing second place with a 22% market share, while Samsung grew less than 1%. Nonetheless, Samsung sits atop the charts with a...
