The hidden costs of staying loyal to one tech ecosystem
Brands don't want you to know this

If you have a preferred tech brand whose products you favor, you're not alone. Most of us are part of at least one technology ecosystem, offering us many benefits. For instance, you get a discount if you bundle cell phone service with home internet and TV from the same provider. Google services like Gmail, Drive, Photos, and Docs are conveniently integrated with each other. The best Samsung Galaxy phones work best with a Samsung Galaxy smartwatch, and vice versa.