The secret Spotify feature that's unlocking my new favorite songs

Spotify generates revenue through advertising and its premium subscription tier. Of these two income streams, it generates more money through Spotify Premium subscriptions than advertising. In 2024, Spotify earned approximately €13.82 bn from subscriptions compared to €1.85 bn from advertising. While the vast library of unlimited music fuelled Spotify's early growth, the company put more emphasis on discovering new music year after year to keep growing. Competitors like Amazon Music and YouTube Music offer similar libraries of music, so Spotify has tried to distinguish itself through stellar discovery tools.