This simple graph explains every decision Nvidia has made in the last few years
Things become a lot clearer once you look at the data.

If you're active in the PC hardware space, you'd think that this year hasn't been kind to Nvidia. The launch of its RTX 50 series GPUs has been marred by driver issues, burning connectors, and poor stock. Pair that with questionable marketing statements like "4090 performance for $549", and you get to where we are now.