What happens when AI comes for our fonts?
Monotype is keen for you to know what AI might do in typography. As one of the largest type design companies in the world, Monotype owns Helvetica, Futura, and Gill Sans - among 250,000 other fonts. In the typography giant's 2025 Re:Vision trends report, published in February, Monotype devotes an entire chapter to how AI […]
Monotype is keen for you to know what AI might do in typography. As one of the largest type design companies in the world, Monotype owns Helvetica, Futura, and Gill Sans - among 250,000 other fonts. In the typography giant's 2025 Re:Vision trends report, published in February, Monotype devotes an entire chapter to how AI will result in a reactive typography that will "leverage emotional and psychological data" to tailor itself to the reader. It might bring text into focus when you look at it and soften when your gaze drifts. It could shift typefaces depending on the time of day and light level. It could even adapt to reading speeds and emphasize the important portions of online text for greater engagement. AI, the report suggests, will make type accessible through "intelligent agents and chatbots" and let anyone generate typography regardless of training or design proficiency. How that will be deployed isn't certain, possibly as part of proprietarily trained apps. Indeed, how any of this will work remains nebulous.
Monotype isn't alone in this kind of speculation. Typographers are keeping a close eye on AI as designers start to adopt tools like Midjourney for ideation and Replit …
