WHOOP’s new high-end fitness tracker is just straight-up dying all over the place
As if the whole upgrade-promise scandal wasn't concerning enough, now WHOOP's got a fresh problem on its hands.
- WHOOP introduced its 5.0 and MG trackers earlier this month.
- A concerning number of new WHOOP MG owners have been posting about the trackers failing within hours of first use.
- This very public failure follows hot on the heels of WHOOP criticism for backing down from earlier upgrade promises.
Earlier this month, WHOOP introduced its latest fitness trackers, announcing the WHOOP 5.0 and WHOOP Medical Grade (MG). The company’s screen-less solutions offer an alternative to wearables that demand a lot of user attention, so long as you’re cool with the subscription-based model they require. While everything sounded fine initially, it didn’t take too long for the first sign of trouble to creep up, as existing users started complaining about being charged to upgrade to the new hardware, despite earlier promises of getting it for free. As if that weren’t trouble enough, today we’re leaning about yet another dark cloud casting itself over the recent launch.
Compared to the WHOOP 5.0, the WHOOP MG and its corresponding “Life” subscription tier offer advanced health features like atrial fibrillation (AFib) detection, blood pressure insights, and a heart screener with electrocardiogram (ECG). Understandably, a lot of the company’s users found that MG option particularly appealing, and signed up right away. But it took basically no time at all before reports of problems started piling up.
