YouTube's big-screen popularity spells trouble for traditional TV programming

Can sitcoms survive YouTube's success?

May 28, 2025 - 15:44
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YouTube's big-screen popularity spells trouble for traditional TV programming

The audience measurement firm Nielsen recently reported on the total TV usage by media companies for the month of April. While we've known for some time that YouTube is watched more on TV than any other platform, it's also clear that YouTube is watched more on TV than any other service. Of course, Google has worked hard to ensure YouTube works well on TVs by teaming up with manufacturers, and it appears that this investment is majorly paying off.