YouTube’s newest ad strategy is to ruin the best part of a video on purpose
The new "Peak Points" ad format will use AI to hit you with ads just when you get to the good part in a video.
Credit: Edgar Cervantes / Android Authority
- YouTube has introduced a new ad format that places ads right where something exciting happens in a video.
- These new types of ads are called “Peak Points” and use AI to identify the “peak” moments in a video.
YouTube is always cooking up new ways to show you ads. Be it skippable ads, non-skippable ads, mid-rolls, or bumpers, the goal, as always, is to find more places to make more money. And now, thanks to AI, YouTube has found a brand-new spot to squeeze in ads — right when something exciting happens in a video.
