2025 Samsung Bespoke AI home appliances reach Southeast Asia

On Friday, Samsung announced the 2025 lineup of Bespoke AI home appliances for six Southeast Asian countries — Indonesia, Malaysia, Philippines Singapore, Thailand, and Vietnam — at the 2025 Southeast Asia Tech Seminar in Bangkok, Thailand.

The 2025 lineup of Bespoke AI home appliances for these countries include the Bespoke AI Family Hub refrigerator with 32-inch touchscreen, a Bespoke AI double-door refrigerator with 9-inch touchscreen, the Bespoke AI Combo Washer/Dryer with a 7-inch touchscreen, Bespoke Jet AI vacuum cleaner, and Bespoke AI Steam robot vacuum cleaner.

At the media briefing, Samsung also showcased the brand’s new air conditioners with the Wind-Free technology and fully automatic AI Bubble washing machines. Along with that, the company demonstrated these products, how the AI-powered features in these appliances work, and the capabilities of SmartThings.

Samsung hasn’t announced the price or the availability of any of these appliances for the six markets yet. We expect it to reveal those details in the next few days.