Apple continues F1 movie marketing blitz with new immersive hot lap experience on Apple Vision Pro
As spotted by Sigmund Judge, Apple is continuing its marketing blitz for F1: The Movie, which lands at the box office on June 27 and will stream on Apple TV+ later in the year. Apple is certainly going out of its way to push awareness of the film. We’ve already seen Apple release a special haptic trailer, kickoff WWDC with a F1 sketch, Tim Cook and Brad Pitt made a surprise appearance at the Fifth Avenue Apple Store at the weekend, among many other media interviews. And today, it has expanded the pool of Apple Immersive content with a new Hot Lap Immersive instalment, available now in the TV app on Apple Vision Pro. more…
As spotted by Sigmund Judge, Apple is continuing its marketing blitz for F1: The Movie, which lands at the box office on June 27 and will stream on Apple TV+ later in the year.
Apple is certainly going out of its way to push awareness of the film. We’ve already seen Apple release a special haptic trailer, kickoff WWDC with a F1 sketch, Tim Cook and Brad Pitt made a surprise appearance at the Fifth Avenue Apple Store at the weekend, among many other media interviews. And today, it has expanded the pool of Apple Immersive content with a new Hot Lap Immersive instalment, available now in the TV app on Apple Vision Pro. more…
