Boring? I think not. This is a great time to be a Samsung fan
Some say that half a decade ago, Samsung used to experiment more with its mobile devices. Modern Samsung smartphones are boring, and the innovative spirit is gone. You heard it all before. I can understand where that sentiment stems from. However, even though there is some validity to those claims, I cannot say I fully […] The post Boring? I think not. This is a great time to be a Samsung fan appeared first on SamMobile.

Some say that half a decade ago, Samsung used to experiment more with its mobile devices. Modern Samsung smartphones are boring, and the innovative spirit is gone. You heard it all before. I can understand where that sentiment stems from. However, even though there is some validity to those claims, I cannot say I fully agree with them.
I'm in the opposite camp. I will admit that Samsung phones don't change as much as they used to year after year, but I consider this a sign of maturity rather than boredom and lack of inspiration. Looking at the bigger picture, I believe this is one of the best times to be a Samsung fan.
Galaxy phone sequels are no longer rewriting the book every year, but as I said many times before, I don't think that's inherently a bad thing. Samsung went from a strategy that aimed solely at making people upgrade their phones every year to an era of stability. An era of quality and design consistency.
Besides, we have to look at the bigger picture. Granted, the Galaxy S25+ isn't all that different from the Galaxy S24+, but exciting things happen across the Samsung ecosystem. Here are some examples of why I think Samsung is far from boring in 2025:
- Samsung remains the best brand of foldable phones, and although innovation in this area may seem slow, it hasn't stopped.
- The brand-new Galaxy S25 Edge adds some spice to the premium S-series. You may or may not like it, but it is a bold take on the premium flagship formula.
See Galaxy S25 Edge offers
- Build quality is at an all-time high, and Samsung is now using more premium materials, like titanium, for high-end phones and smartwatches.
- The Galaxy A3x and A5x seem to evolve at a much greater rate now, and the 2025 designs stand out with a unique identity.
- Samsung's device portfolio expanded to include more clever accessories, such as the Galaxy SmartTag and, more impressively, the Galaxy Ring.
- Samsung's software support policy has improved almost every year since 2020, when the company first extended its policy to offer three OS upgrades. Now, Samsung promises seven OS updates for its high-end phones and six for mid-range Galaxy A devices.
- Although not perfect, One UI is in a fantastic place right now, and things seem to get better with every release.
- With the Galaxy Buds 3 lineup, Samsung went back to the drawing board and rethought almost everything about wireless buds — from a new design to adopting planar drivers for the Pro model.
- New Galaxy Watch designs get released every couple of years, keeping things fresh for this fashion-driven segment.
- In the past two years, Samsung's flagship phones have employed Snapdragon chips more often than ever. This is the best time for people who dislike Exynos.
- The Samsung Galaxy laptop lineup no longer feels all over the place, and picking a Samsung laptop is now easier than ever.
- Modern Samsung TVs now run a One UI skin that gets more consistent with the company's Galaxy design language every year. There have never been as many cross-device features as there are now.
- Samsung has opened the Art Store platform to more TVs other than lifestyle models.
- Samsung is experimenting with 3D once again and has launched the glass-free Odyssey 3D monitor for gamers.
- The company that once released the Galaxy Gear VR headset is now back in the game and will soon release Galaxy XR in partnership with Google and Qualcomm.
- The Samsung product ecosystem isn't as fragmented as it used to be. SmartThings is now better than ever, and the Hub Everywhere strategy virtually eliminated the need for dedicated smart home hubs.
- Samsung's Screens Everywhere strategy helps interconnect more device categories, from phones and TVs to vacuum cleaners and washing machines. Plus, with Matter support, it's never been easier for Samsung fans to create a smart home environment.
- Starting with 2025 models, even Bespoke vacuum cleaners support call and message notifications delivered through their embedded LCD panels.
- Galaxy AI keeps evolving and is superior to everything else you will find on the market, including Apple Intelligence.
Now, about that last point. I will admit that the constant use of the AI buzzword is getting a bit irritating, and I wish Samsung wouldn't use every single opportunity to promote its AI solutions.
Even so, there's no denying that there are some interesting use cases for Generative AI and the Galaxy AI suite. Gemini has all but replaced Bixby, which is probably for the better, and Samsung's Generative AI tools can be useful in certain situations, or at least mildly entertaining in others. If you ask me, the main thing that makes Galaxy AI irritating is Samsung's approach to overhyping it.
All this being said, I can understand why Galaxy phones may seem more boring now than they did half a decade ago. They don't change drastically every year. But weigh that against everything else Samsung is doing and evolving at a grander scale, and you might see why I feel like the grass has been greener on Samsung's side of the fence in recent years — and especially in 2025.
The post Boring? I think not. This is a great time to be a Samsung fan appeared first on SamMobile.