Introducing video engagement insights in Google Drive
What’s changingTo enhance the video player experience within Google Drive, we’ve made numerous improvements, including a new look and feel, and enhanced functionality, automatically generated captions, and most recently, video transcripts. Now, we’re introducing a feature that helps you measure the engagement on videos uploaded to Drive. Starting today, users can see the total number of times a video is opened under a new Analytics section within the Details panel. This highly requested feature will help users understand if viewers are engaging with their videos. Getting started Admins: There is no admin control for this feature. End users: To see a video’s “open count”, go to a video file in your Google Drive > open the video > click on the three dot menu > click on Details > locate the new "Analytics" section. Visit the Help Center to learn more about storing & playing video in Google Drive. Rollout pace Rapid Release domains: Available now Scheduled Release domains: Full rollout (1–3 days for feature visibility) starting on June 9, 2025 Availability Available to all Google Workspace customers, Google Workspace Individual subscribers, and users with personal Google accounts Resources Google Help: Store & play video in Google Drive
What’s changing
To enhance the video player experience within Google Drive, we’ve made numerous improvements, including a new look and feel, and enhanced functionality, automatically generated captions, and most recently, video transcripts. Now, we’re introducing a feature that helps you measure the engagement on videos uploaded to Drive.
Starting today, users can see the total number of times a video is opened under a new Analytics section within the Details panel.
This highly requested feature will help users understand if viewers are engaging with their videos.
Getting started
- Admins: There is no admin control for this feature.
- End users: To see a video’s “open count”, go to a video file in your Google Drive > open the video > click on the three dot menu > click on Details > locate the new "Analytics" section. Visit the Help Center to learn more about storing & playing video in Google Drive.
Rollout pace
- Rapid Release domains: Available now
- Scheduled Release domains: Full rollout (1–3 days for feature visibility) starting on June 9, 2025
Availability
- Available to all Google Workspace customers, Google Workspace Individual subscribers, and users with personal Google accounts
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