Samsung makes it easier to buy Bespoke AI appliances in India

Over the past few months, Samsung has expanded the availability of Bespoke AI series home appliances in India. These models have AI-powered smart features, so they are costlier compared to appliances that don't have AI. To make it easier for people to buy them, the South Korean firm is bringing easier financing options via Samsung Finance+ in India.

Samsung is expanding its easy financing program, Samsung Finance+, for Bespoke AI series home appliances. The company's initiative aims to make financing paperless, quick, and seamless. It is now available while buying Bespoke AI series room air conditioners (ACs), refrigerators, and washing machines. People don't need to have as many documents as other financing options may require.

Samsung Finance+, which is developed by Samsung R&D Institute in Bangalore & Delhi, is designed to improve financial inclusion so that people can get quick loans with minimal documentation. It was first launched five years ago and was available to people buying Galaxy smartphones. Now, it is available for other kinds of devices, such as home appliances.

Samsung is offering loans via this program in partnership with DMI Finance, which specializes in digital financing and offers fast and easy loans. It is available through Samsung.com and retail stores. At retail stores, people opting for Samsung Finance+ will have to submit their eKYC documents on a dedicated desk. After completion of verification and credit scoring processes, loans can be disbursed as early as within 15 minutes.

Ghufran Alam, Vice President, Digital Appliances, Samsung India, said, “At Samsung, we are committed to making premium technology accessible to consumers across India, and Samsung Finance+ is a testament to our vision.“