This image shows why the Galaxy S25 Edge could be a sleeper hit

The Galaxy S25 Edge has a lot going for it. It has the same chipset as the rest of the Galaxy S25 series, for example, so it should be right up there in terms of performance. What will draw people to buy it, though, is its incredibly thin profile.

Several leaks have revealed that the device is just 5.85mm thin, making it the thinnest smartphone in the Galaxy S series yet. An image has surfaced which shows the Galaxy S25 Edge against the Galaxy S25 Ultra, making it easy to wrap your head around just how thin the device is.

There seems to have been a realization among smartphone makers that not everyone wants a beast of a phone, at least in terms of heft. Apple's reportedly going to launch an iPhone 17 Air this year at just 5.5mm thin. Samsung is pre-empting that with the launch of the Galaxy S25 Edge on May 13.

Granted, it's an apples-to-oranges comparison between the Galaxy S25 Edge and the Galaxy S25 Ultra. The latter has a dedicated zoom camera which has not been provided on the former, precisely for keep at as thin as possible.

Millions of customers are fine to not have one on their phones, the Galaxy Z Flip series hasn't ever had one, but it remains Samsung best-selling foldable phone because the form factor is why people buy it, and they're willing to make that trade-off.

That's why the Galaxy S25 Edge has a potential of becoming Samsung's sleeper hit for 2025. It's likely that the company realizes that which is why it hasn't gone for a limited launch as it did for the Galaxy Z Fold Special Edition.

The device will reportedly first be released in South Korea before it makes its way to the United States and markets across Europe. This already covers the majority of Samsung's most lucrative markets and a further expansion could remain on the table, once there appears to be significant interest form customers in other countries.

There may be some concern regarding pricing, as the device has been priced as much as the Galaxy S25+ or even a bit more in some places, with Samsung betting on the thin and light profile being enticing enough to get customers to open their wallets.

Perhaps by focusing the initial launch in markets where customers primarily buy devices on carrier plans it can get an accurate sense of the customers' pulse, and that may drive the launch expansion decision going forward.

This is likely not going to be a one-time device, either. It's highly likely that we see a successor next year with the Galaxy S26 Edge and that may get an even wider launch, possibly in emerging markets as well, after demand is sufficiently established by Samsung.

Samsung would also want the Edge models to be everywhere Apple's iPhone Air is, as it's unlikely to give its main rival a walkover in what appears to be an emerging category in any market. It may also drive the company to slim the device down even further to beat the Air's profile.

Flagship phones sales have generally remained flat across the globe over the past few years, highlighting the need for new ideas and innovations that increase sales. Samsung is rightly going after a segment of consumers that aren't necessarily concerned about having the best of the best in terms of specs, rather, they base their purchase decisions on more functional grounds.

The market's response to the Galaxy S25 Edge may end up surprising even Samsung as customers bored with new flagship phones that look the same and feel the same year after year line up for something that injects a sense of wonder.

Image credit: @techdroider